About Matthew Michael

Authored 13 articles.

Matthew Michael is co-founder of M&R Marketing Group, a full-service marketing agency located in Macon offering website and graphic design, branding, SEO and SEM services, and social media. Matthew and his wife have three sons.


  • M&R Marketing Group: 5 Ways to Come Out of COVID-19 Stronger

    Features, April 30, 2020

    The COVID-19 pandemic has done the impossible – it has forced the world to slow down and just be. After the first couple weeks of shock and adapting schedules, businesses quickly began shifting their focus. Many started asking, “How can we use this time to evaluate, improve, and innovate?” Most likely, your target market has shifted, your hours have changed, or your team has been furloughed or transitioned to remote work – life is different now and it’s important to use this shift to your advantage.

  • M&R Marketing: 3 Step Process for Making Difficult Decisions – Predict, Prioritize, Plan

    Features, April 07, 2020

    Research says that parents answer close to 300 questions a day from their children. It seems a bit conservative to me! Research also says we make over 30,000 decisions a day. That’s staggering. With our days full of questions and decisions, it’s easy to see why so many of us get trapped in a day-at-a-time mentality. Who has time to look ahead when there’s so much going on today? But we can’t afford to do that as business leaders.

  • M&R Marketing Group Co-Founder: 10 Ways to Stay Innovative During Difficult Times

    Features, March 25, 2020

    We all find ourselves in new territory. No matter your industry, your number of employees, your location, or your revenue last year, we’re in new territory. There’s going to be a moment when you have a real conversation with yourself or your business partner or your leadership team.

  • Matthew Michael on Planning for Next Year: How 30 Business Owners Set & Achieve Their Goals

    Features, December 15, 2016

    We interact with hundreds of business owners and executive leaders each year and if you give us more than 10 minutes, the conversation will veer toward the goals for their business and ours. For most of us, we go to sleep and wake up thinking about our businesses. Today’s article will discuss the importance of creating a primary focus for the coming year and explore a few strategies for maintaining and achieving that focus.

  • Matthew Michael: Value Propositions – What Are They & Who Needs Them?

    Features, February 04, 2016

    Within every business owner is an obsessive passion for his or her business – a calling they can’t escape. When done well, a company’s messaging exposes their passion and inspires all those who interact with it. The message side of branding, which includes your vision, mission, and value propositions, forces you to look inward and communicate the hunger that has been so instrumental in your success.

  • Matthew Michael: How to Create & Execute a Marketing Budget

    Features, December 02, 2015

    When we meet with business owners and C-level employees to discuss their marketing needs, we often hear one of three things: We don’t have a marketing budget and never have; We have a marketing budget, but I don’t know how much it is or whether it was used this year; We have a budget but need help creating a marketing plan to use it. Matthew Michael from M&R Marketing discusses four common questions about a marketing budget and a marketing plan.

  • Matthew Michael: Three Reasons You Should Start A Blog on Your Business Website Today

    Features, August 27, 2015

    Blogging has changed a lot over the last 15 years since the activity was first made popular through publishing online diaries. I created my first blog in 2004 and I spent hours coming up with a clever name and choosing a template on Blogspot.

  • Matthew Michael on Writing A Table of Contents for Your Business

    Features, June 01, 2015

    Every business has a story (we've talked about that before) which means you also have a Table of Contents. Each chapter in your story identifies a defining moment in the life of your business, and I want to challenge you today to record your chapter titles.

  • Matthew Michael: A How-To Guide for Establishing Your Company’s Voice

    Features, March 30, 2015

    “Everyone has a story.” We’ve all heard that before and can easily relate to the truth of the statement. All of the events throughout our life interconnect in unique and unpredictable ways to form our story. They make us who we are. Matthew Michael from M&R Marketing tells us how the same is true for a business.

  • Matthew Michael on Four Ways to Better Understand Your Clients

    Features, February 23, 2015

    Matthew Michael from M&R Marketing explains better ways to understand your clients, which should in turn produce a higher level of customer service, improve retention rates, and grow your business.

  • Matthew Michael on Six Ways to Maximize your Website

    Features, January 26, 2015

    Most of you will agree that your business website should be an integral part of your marketing efforts and that you'd like to use it as effectively as possible. The function of a website differs greatly based on the industry, but there are several universal ways to grow your business through better utilization of your website. Matthew Michael from M&R Marketing explains.

  • Matthew Michael: What is Innovation and Why is it so Important?

    Features, October 08, 2014

    Innovation has become a buzz word within marketing circles as of late, with articles, TED talks, and entire sections of magazines dedicated to the subject. Though everyone has a slightly different take on the definition, most would agree that it plays a vital role in the formation of ideas and is essential to progress.

  • Matthew Michael on Telling Your Story

    Features, September 08, 2014

    When everything is stripped back, branding is really all about telling your story. Every business and organization has a unique story to tell, and it’s likely one you’re quite proud of. Your story is about your company, obviously, but it’s also about your products and your services and how they impact the people who use them.