M&R Marketing, based in Macon, GA, is currently hiring for the full-time, in-house position of Business Development Manager. This position is available immediately. 

The ideal candidate will have 5+ years of professional sales experience and a proven record of building strong client and team relationships. 

Responsibilities 

The Business Development Manager (BDM) is responsible for cultivating new leads who match M&R’s target market, converting them to clients, and working cooperatively with Project Managers to ensure the successful completion of projects and retention of relationships. The BDM is expected to maintain a high-level of service-knowledge in order to properly develop and present proposals to leads and clients. 

The following account-specific tasks are critical to the success of this position 

Lead Development 

- Utilize personal network to gain contact with prospective clients 

- Build outreach strategies and leads lists and effectively approach primary decision maker 

- Accept and serve all assigned inbound leads (word-of-mouth, marketing efforts, referrals, etc) 

- Qualify inbound leads based on our defined target market 

- Create discovery briefs to be used by M&R’s internal team 

Proposal Presentation & Follow Up 

- Develop and present custom proposals to leads and clients based on their specific needs 

- Possess a deep understanding of how specific services will help promote a business in the most effective way possible 

- Effectively utilize M&R’s CRM to track sales pipeline and progress towards business development goals 

- Employ an effective follow-up process with all leads and clients with the goal of converting 

Client Management & Support 

- Serve as the primary point of contact for clients 

- Effectively discover the goals and needs of clients 

- Develop strong marketing strategies and solutions based on client needs 

- Strategize ways to reengage relationships with inactive clients 

- Create discovery briefs to be used by M&R’s internal team 

- Communicate the goals and vision of a project to the M&R creative team to ensure the client’s needs and expectations are exceeded 

- Oversee the management of projects from beginning to end 

- Regularly communicate with your book of business 

Client Retention 

- Explain to clients how specific services will help promote their products or services in the most effective way possible 

- Evaluate service reporting and discuss with client and digital strategist as a part of client retention and growth 

- Deliver proposals to existing clients to help increase the growth of their business and improve account retention with M&R 

- Analyze customer satisfaction scores and follow-up with clients as necessary 

Partner with Project Manager 

- Effectively introduce client to Project Manager as a secondary point of contact 

- Partner with Project Manager in multiple ways as it relates to leads and clients 

Community Engagement 

- Identify, cultivate, and maintain relationships with key stakeholders in our target market communities 

- Attend community networking events 

- Stay up to date on community news and activities within all key markets 

Employee Benefits 

▪ Health, Dental, Vision, and Life Insurance 

▪ Matching 401K plan 

▪ 10 paid holidays per year 

▪ Paid vacation and sick time 

▪ Paid maternity and paternity time 

▪ Paid volunteer time 

Candidate should exhibit M&R’s core values 

▪ Relational: you are others-focused, striving to nurture relationships with your team, clients, and community 

▪ Insightful: you seek the why, striving to understand the client’s work and needs so that we can best serve them 

▪ Innovative: you stay up to date on digital marketing trends and research new service opportunities 

▪ Passionate: you are fully engaged in the work that has been entrusted to you and you believe your work is making a difference 

Learn More & Apply 

Please email your resume and cover letter to [email protected].