Crisis Line & Safe House, a nonprofit organization dedicated to serving victims of family violence, sexual assault, and stalking, is proud to announce the launch of its new logo and website as part of an organizational rebranding effort. The rebrand marks a significant step forward in modernizing the organization’s identity and enhancing accessibility to services for those in need. Crisis Line & Safe House was thrilled to partner with Elizabeth Schorr and Co. to lead the logo and website redesign.

The decision to rebrand was driven by the desire to modernize Crisis Line & Safe House's visual identity, moving away from the outdated imagery of a corded phone and handset that no longer reflects the technological realities of today’s world. The new logo incorporates the colors purple, representing domestic violence awareness, and teal, symbolizing sexual assault awareness. These colors were carefully chosen to highlight the organization’s continued commitment to supporting victims of both domestic violence and sexual assault.

“As our logo approached 20 years in use, we realized it no longer captured the breadth of our mission or the evolving needs of our community,” said Jamie Bormann, Executive Director of Crisis Line & Safe House. “Our new branding is not only a visual refresh but also a reflection of our growth, our mission to provide essential services, and our dedication to raising awareness about the issues we confront daily.”

In addition to the logo, the organization has launched a revamped website designed to provide clearer, more accessible information about its programs and services. The site offers enhanced navigation, resources for victims, and detailed information about ways the community can support Crisis Line & Safe House. The redesign also aligns the organization’s look with its newest initiative, One Safe Place Macon, further unifying its brand across platforms and programs.

"We are excited to debut a website that matches the modern and inclusive approach we take in helping victims," added Bormann. "This overhaul ensures that those impacted by domestic violence and sexual assault can quickly find the help they need, and that donors and volunteers can easily find ways to support our mission."

Elizabeth Schorr, Founder and Brand Strategist of Elizabeth Schorr & Co., shared her thoughts on the rebranding partnership, stating, “It’s been an honor to work with Crisis Line & Safe House on this meaningful transformation. Our goal was to create a logo and online presence that truly reflect the important work this organization does. We wanted their cohesive identity to showcase their vital role in the community and make it easier for victims to access the essential resources they provide.”

The new logo and website reflect the organization’s ongoing efforts to remain a trusted resource for the Central Georgia community while raising awareness of domestic violence and sexual assault.

For more information about Crisis Line & Safe House, please visit the newly revamped website at www.cl-sh.org.