Robins Financial Credit Union, one of the leading and most trusted financial institutions in Georgia, is pleased to announce the appointment of Dee Dee Côté as its newest Executive Vice President. This strategic addition to the executive team reinforces Robins Financial Credit Union’s commitment to enhancing the financial well-being of their members and community.

With over thirty-two years’ experience at Robins Financial, in various roles, Côté brings a wealth of expertise in strategic planning, operational efficiency, and leadership. Her impressive track record and excellence in leadership align perfectly with the credit union’s long-term growth objectives and its unwavering dedication to serving its members.

In her new role as EVP, Côté will be responsible for the credit union’s strategic direction, driving transformative initiatives, and fostering a culture of continuous improvement. She will collaborate closely with the President/CEO, senior leadership team, and board of directors to enhance member experience, streamline operations, and deliver innovative financial products and services that meet the evolving needs of Robins Financial Credit Union’s growing membership base.  

“Dee Dee’s longstanding commitment to Robins Financial Credit Union coupled with her years of experience as a member of the Senior Leadership Team uniquely qualify her to step into this role,” said Christina O’Brien, President & CEO of Robins Financial Credit Union. “Her loyalty and dedication to our members and our team will be key to implementing our strategic initiatives and ensuring the continued success of our organization.”

 “I am honored to be a tenured member of the Robins Financial Credit Union team, and to this opportunity to continue serving our members in this new capacity,” said Dee Dee Côté, Executive Vice President. “I look forward to new opportunities to continue to live out our mission of being Member Focused, Financial Partners, and Community Proud.”

A Central Georgia native, Côté has a Master’s in Business Administration from Georgia College & State University, as well as a Bachelor of Business Administration in Marketing and Management from Valdosta State University. She currently serves on the United Way of Central Georgia Executive Committee and Board Treasurer. She has also served on the Campaign Cabinet and Allocations Committees for United Way.