LBA Ware, provider of the leading automated compensation and sales performance management platform for mortgage lenders, announced that Director of Marketing Kelley Mangel has been named a recipient of the 2019 HousingWire HW Insiders Award. This marks the fourth year that HousingWire’s Insiders Award program has recognized the “unsung heroes propelling their companies to success.”

As LBA Ware’s chief communicator, Mangel has been essential to the company’s evolution from a little-known Georgia startup to a high-visibility industry influencer and market success. Hired as LBA Ware’s sixth team member and first “non-technical” employee, Mangel developed the LBA Ware brand from scratch and executed the company’s first marketing plan. Today, Mangel oversees all of LBA Ware’s branding and corporate identity initiatives in addition to assuming the role of lead product designer for the firm’s highly-anticipated product, LimeGear, which will debut at Source Media’s Digital Mortgage conference in September.

“Kelley has made essential contributions to the growth and success of LBA Ware,” said company Founder and CEO Lori Brewer. “She is both a strong leader and a standout team player, and her keen marketing sensibility has helped shape the LBA Ware brand and user experience. Her attitude and drive to succeed has permeated our entire culture.”

“Our Insiders grow more difficult to choose each year as their talent and impact on the mortgage and real estate industry continue to blow us away,” said HousingWire Associate Editor Kelsey Ramírez. “This year’s winners are truly the secret weapons of their industry. They continue to push their companies to greatness and move markets forward.”

This year’s annual HW Insiders Award program recognized 50 professionals working in various sectors of the housing economy, including mortgage lending, servicing, investing and real estate. Winners were peer-nominated and selected by HousingWire’s editorial board based on candidates’ accomplishments in the last 12 months.