It’s no secret that a thriving business is fueled by a well-crafted mission statement, vision statement, core values, and much more. Beyond that, the color palette, logo choice, and all marketing materials must be in sync and aesthetically pleasing. But, today, we’re not here to talk about how to create the best digital advertising piece or what colors to avoid in your logo, although both are important while you brand (or re-brand) your business.

We want to talk about the important role your team members make in the creation and implementation of your brand.

Without your employees, your business wouldn’t be able to grow, reach beyond your target audience, or extend outside your computer screen. That’s why it’s so important to ensure that each team member accurately represents your brand and knows how to apply it when the need arises. Logos and mission statements are simple to tweak to ensure it reflects your brand. But, how do you shape people? Keep reading to discover a few insider tips.

Get Your Employees Excited About Your Product or Service

When your team members are just as excited as you are about your product or service, they’ll want to see the company grow because they believe in the means. If you sell goods, give your employees several products so they can use them on a daily basis! This will help them better explain and sell the products to your customers.

If you offer a service, allow your team members to be the recipient of that service. Whether you’re a top-dollar nail salon or modern marketing company, your employees will stand behind your service if they understand the ins and outs.

Remind Your Team About Your Core Values

Your core values drive your company toward your goals. These values encompass what your company believes in and stands for, and your team members should know what they are and how to implement them. For example, M&R’s core values are:

• Relationships

• Innovation

• Insight

• Passion

We hire our team members based on these core values, and as the days go by, we remind them that these values fuel our business.

You can remind your team members of your core values in engaging, team-building ways! How do we do that? To be relational, we host monthly workday lunches where the team can relax and enjoy catered food with each other. To be innovative, we ask our team members for their input on how to we can make our services better. To be insightful, we send out an internal eNewsletter with content from the whole team. To be passionate, we plan volunteer outings to get our team hyped about serving the community.