Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie stores, unveiled its new Harveys Supermarket store concept in 73 locations throughout the Southeast during a simultaneous ribbon-cutting ceremony at each location, spanning Georgia, South Carolina, North Carolina and Florida.

By listening to customers throughout their communities, the company has tailored each new Harveys Supermarket store to the needs of the communities it serves, with a focus on great value, stunning quality food and serving with personality.

Each new Harveys Supermarket is focused on delivering many ways to save with “Great Low Price” items and “Low and Staying Low” deals, which together offer more than 3,000 items at reduced prices throughout the store.

Some items include:

• Breyer’s Ice Cream – 48 oz. – Was $5.99 Now $4.50 (25% savings)

• Crisco Vegetable Oil – 48 oz. – was $4.19 – now $3.19 (over 20% savings)

• Nestle Pure Life 24 CT – was $4.99 – now $3.99 (20% savings)

• White Lily Self-Rising Flour – was $3.49 now $2.99 (15% savings)

Ian McLeod, President and CEO of Southeastern Grocers said, “For more than 90 years, Harveys Supermarket has been the local grocer that customers can count on for all their grocery needs. The Harveys banner expansion exemplifies our commitment to our near-century heritage and unwavering customer promise of providing great value, great prices and great service.”

“Customers shopping at our new Harveys Supermarket will now find thousands of great low prices and significant savings that make a meaningful difference for families on a budget,” said Ian McLeod.

The new and improved Harveys Supermarket locations offer enhancements throughout the store, including:

• Harveys newest design concept features a new façade, with fresh, contemporary interior signage.

• “Pick 5” with more than 75 items to choose from, including fresh and frozen meats, for only $19.95; a 25% average discount!

  • Expanded health and beauty care section with more than 250 new products to save customers a trip to the salon or barbershop.

• More than 800 products are now priced, “Low and Staying Low,” and are easily found in store with a distinctive bright yellow thumbs-up sign – price guaranteed for at least 6 months.

• Over 2,200 items across the store are reduced in price – easily identified by the, “Great Low Price” tags – great low prices, whether on-sale or off-sale.

• New $1 Zone within the store, with savings on more than 600 popular items for only $1, including beverages, canned goods, cleaners, meals, greeting cards, baby and health items.

• An expanded meat department with new smoked meats and value meat selections – Big Pack, Big Value!

• Refreshed produce department featuring stunningly-fresh quality produce from over 90 local farmers.