Choice Premiums Renews College Licensing Agreements
Staff Report From Middle Georgia CEO
Wednesday, July 13th, 2016
Choice Premiums is proud to announce the renewal of our licensing agreements with Mercer University, Georgia College, the University of North Georgia and Ohio Wesleyan University effective July 2016. As a licensee, Choice Premiums is granted authorization to produce and sell products bearing the marks of the respected university for their internal usage.
"College promotion is more than just brand awareness," Lynn Lavery, Choice Premiums' president said. "It is about highlighting the unique facets each school offers in the best way possible. These institutions cater to a variety of audiences and we understand what it takes to engage and foster awareness. Our years of experience coupled with our extensive marketing research, particularly regarding Millennials, makes us well equipped to address their needs."
Additionally, Choice Premiums has helped promote the QEP projects for several colleges. These projects focus on enhancing student learning on a comprehensive scale. The goal is to foster awareness of the proposed plan among students and faculty, supporting the institution's ability to educate. Previous products included sidewalk signage, phone wallets, notebooks and lanyards.