The Macon Beer Company announces the return of its seasonal beer Macon Love in celebration of the upcoming Cherry Blossom Festival. The locally made brew arrives in bars and restaurants around Central Georgia on March 1. This is the third consecutive year for Macon Love, the first seasonal beer ever released by Macon Beer Company.

Macon Love is a blonde rye ale, fermented with a sweet cherry puree, made from actual cherries sourced from a small family farm in Oregon’s Willamette Valley, giving it a pink hue in honor of Macon’s signature cherry blossoms.

As a seasonal beer, Macon Love will be offered for a limited release for spring, starting March 1 with a small commercial batch, followed by a larger regional release during the Cherry Blossom Festival, and ultimately, offered in 22-ounce bottles (also known as bombers).

“For the third year in a row, this seasonal brew sets out to capture the essence of early spring in the south,” said Macon Beer Company Owner and Brew Master Jeremy Knowles. “Inspired by our blossoms, Macon Love is a cherry blonde ale created with that sense of excitement and celebration in mind, primed for painting the town pink.”

While orders will start arriving in restaurants and bars around March 1, the Macon Beer Company currently has a keg of Macon Love already tapped in their Tasting Room. Tours and Tastings are currently being offered every Saturday from 1-6 PM and every third Thursday evening.

Macon Love joins Macon Beer Company’s flagship brew Macon Progress on taps throughout Central Georgia. Other seasonal brews the beer company offers include Macon Music, Macon Movies, Macon Bears, Macon Mounds (new for 2016) and Macon Dreams (new for 2016!).

The media is invited to see the making of Macon Love, including the arrival and incorporation of cherries into the brewing process on Thursday afternoon, February 25, starting at 2 p.m. (with prior arrangement, please).