Macon Area McDonald's Test 'Create Your Taste' Custom Sandwich Experience
Staff Report From Middle Georgia CEO
Friday, August 7th, 2015
Big changes are underway for McDonald’s restaurants in Middle Georgia. Create Your Taste, a completely new and innovative concept in dining at McDonald’s, is available at 24 McDonald’s in Macon, Warner Robins and surrounding cities. This new and innovative menu concept lets customers completely control their orders by choosing their favorite toppings on a kiosk resembling a giant iPad.
Orders placed from the Create Your Taste menu are cooked to order and typically take 5-8 minutes to prepare. They are hand delivered by a crewmember directly to the customer's table, and arrive open-faced, in a polished wire basket to showcase each quality ingredient allowing customers to relax and enjoy a more custom dining experience.
“We’re excited to share the ‘Create Your Taste’ concept with our customers,” said Bruce Freeman, local McDonald’s Owner/operator. “We appreciate and value customer feedback on our individualized burger/sandwich experience, and we’re looking forward to offering them a new way to dine out at McDonald’s.
A custom sandwich experience, ‘Create Your Taste’ is all about options. First customers select either a burger (a quarter-pound or a sirloin beef) or a chicken sandwich (grilled or crispy) then they choose from a variety of premium ingredients such as American, Cheddar or pepper jack cheese; Big Mac, creamy garlic and sweet BBQ sauces, guacamole; sliced jalapenos; grilled mushrooms or onions; bacon; red onion; tortilla strips and crinkle-cut pickles.
The middle Georgia market is one of only four markets nationwide to feature the new customized burger building system and contemporary aesthetic which should resonate with a more tech-savvy generation who place increasingly high value on more customized experiences tailored to their individual needs.