America's Swimming Pool Company today announced the expansion of their management team, adding Jef Flournoy as Vice President of Franchise Sales and Development. Flournoy, one of the first franchise owners in the system, joins the corporate office after successfully operating his own ASP franchise in Augusta, GA for several years. As the company’s VP of Sales and Development, Flournoy is responsible for new franchise development, heading the qualification of potential franchise owners and granting of new territories in collaboration with the executive team.

“We welcome Jef's deep expertise in our industry, and his unique perspective as a franchise owner will allow us to continue the expansion of the ASP franchise brand into new territories,” explained Stewart Vernon, CEO and Founder of ASP. “Jef has already grown with the company as one of our first franchise owners, and he understands the value and profit potential of the system. We are confident that his experiences as a franchise owner will add to his effectiveness in franchise development as Vice President.”

Prior to joining the management team, Flournoy taught school and coached soccer at Monroe Academy. While there, he received the Monroe County Middle School teacher of the year award twice, and was a two-time GISA Coach of the Year winner. In 2007, Flournoy had transitioned into finance and was working at a bank in private lending when he discovered the ASP franchise opportunity. He entered the swimming pool business by purchasing the Augusta, GA territory, which he successfully owned and operated until he sold the franchise to accept this new position.

"I have experienced first-hand the quality of life and satisfaction the ASP model makes possible," said Flournoy. "The systems, the training, the income potential and the fantastic leadership team together make ASP unique in the franchise arena. I am truly excited to share this opportunity with both entrepreneurs new to the industry as well as existing pool company owners as ASP moves into this next stage of national growth."