A Year Later, Mercer Win Over Duke Still Paying Dividends
Monday, March 2nd, 2015
In the time it took to play just one basketball game, Mercer University went from a small, private college in Georgia to a household name.
That boost came on the heels of the men’s basketball team’s improbable 78-71 victory over powerhouse Duke University on March 21, 2014, in last year’s NCAA tournament.
The university saw an immediate digital impact. For one, its website got about 170,000 visits that day, well up from the usual 2,000 hits on a good day, said Alejandra Sosa, Mercer’s director of undergraduate admissions.
