Navicent Health, in collaboration with Charlotte, North Carolina- based Atrium Health, announced its new brand identity. The Georgia health system, which includes the state’s second largest hospital and more than 30 additional facilities, will now be known as Atrium Health Navicent. The new brand symbolizes the strategic partners’ shared mission to improve health, elevate hope and advance healing for all.

“Today marks another incredible milestone that represents Atrium Health’s commitment to improve health throughout communities in central and south Georgia,” said Eugene A. Woods, president and CEO of Atrium Health. “When we began this journey, we knew that bringing our teams together would not only combine the brightest minds in medicine together but would give our communities access to the best care as well. Our commitment has really shined bright throughout the pandemic, as we’ve cared for the underserved in both urban and rural communities alike – such as delivering outstanding care close to home or in the home, through the expansion of our innovate virtual care platforms. I couldn’t be excited about our future together and prouder of all we’re doing to bring health, hope and healing FOR ALL.”

The Atrium Health Navicent branding rollout comes two years after the partners launched their strategic combination. As a result, Navicent Health has become a hub for Atrium Health for central and south Georgia, allowing Atrium Health to expand its world-class services and economic benefit to the region and beyond. From the beginning, the partners pledged to improve access to care, bring the latest and most innovative care options to Georgians and to focus on care for the whole community – including vulnerable and underserved populations.

Atrium Health has invested capital and worked with Atrium Health Navicent clinical experts to enhance the depth and breadth of services provided to Georgians. Together, the partners have delivered on their pledge by:

• Providing Georgians access to top experts and advanced treatments for cancer, heart and pediatric care, among others.

• Launching a line of virtual care products – from Virtual Visits to the Virtual Care Delivery System – to provide Georgians the latest and most innovative care options.

• Focusing on programs that help prevent disease and address social factors that impact health (like food insecurity and safe, affordable housing) to impact health outside the walls of healthcare facilities. 

“Through rebranding, we are bringing together the stellar legacy Navicent Health has built over the past 125 years with our nationally renowned strategic partner, Atrium Health. The new name, Atrium Health Navicent, recognizes the opportunities we have to expand services and care to patients throughout the southeast – together, and for all,” said Delvecchio Finley, president and CEO of Atrium Health Navicent.

In the coming weeks, the Georgia health system’s branding will begin to reflect that of its Charlotte partner, including a move to the color teal and the “Tree of Life” logo. The Tree of Life is a graphic representation of the health system’s values and mission, a symbol of hope and rejuvenation, preservation and regeneration of life, to which Atrium Health is dedicated. Each branch of the Tree of Life represents a guiding principle for how Atrium Health nourishes and enriches the overall quality of life for those living in the Southeast, including the Georgia market. The nine branches represent gentleness, justice, generosity, humility, prudence, wisdom, kindness, loyalty and courage. The name Atrium Health represents a place filled with light, diverse thinkers and the chambers of the heart, where every beat begins.

Atrium Health Navicent includes the following hospitals, located in central Georgia:

• The Medical Center (Macon), now known as Atrium Health Navicent The Medical Center

• Beverly Knight Olson Children’s Hospital (Macon), now known as Atrium Health Navicent Beverly Knight Olson Children’s Hospital

• Medical Center of Peach County (Byron), now known as Atrium Health Navicent Peach

• Navicent Health Baldwin (Milledgeville), now known as Atrium Health Navicent Baldwin

• Rehabilitation Hospital (Macon), now known as Atrium Health Navicent Rehabilitation Hospital