About Terry College of Business

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    Articles

  • How Aflac Found Its Voice and Changed Insurance Advertising

    Features, October 09, 2024

    The insurance business is all about taking calculated risks, so Aflac CEO Dan Amos always makes sure his numbers line up before he makes a big decision. Still, on New Year’s Day 2000 — the day the now-famous Aflac Duck quacked its way into the world for the first time — he was anxious.