KBB: Average New-Car Prices Up Nearly 3% YOY for February 2019 on Full-Size Pickup Strength
Monday, March 25th, 2019
The analysts at Kelley Blue Book today reported the estimated average transaction price for a light vehicle in the United States was $36,590 in February 2019. New-vehicle prices increased $993 (up 2.8 percent) from February 2018, while decreasing $205 (down 0.5 percent) from last month.
"New-vehicle transaction prices climbed nearly 3 percent in February, led by the strength in full-size pickup trucks," said Tim Fleming, analyst for Kelley Blue Book. "New pickups from General Motors and RAM are setting the pace for the segment, and every full-size pickup truck had year-over-year growth greater than 4 percent. Looking at midsize trucks, the segment was only up 1 percent for the month, but it is set for a similar revival with the new Ford Ranger hitting the market right now and the Jeep Gladiator coming soon."
|
Manufacturer |
February 2019 |
January 2019 Transaction |
February |
Percent |
Percent |
|
American Honda (Acura, Honda) |
$28,991 |
$28,808 |
$28,585 |
0.6% |
1.4% |
|
Fiat Chrysler (Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, RAM) |
$38,584 |
$39,354 |
$36,816 |
-2.0% |
4.8% |
|
Ford Motor Company (Ford, Lincoln) |
$41,270 |
$41,633 |
$39,120 |
-0.9% |
5.5% |
|
General Motors (Buick, Cadillac, Chevrolet, GMC) |
$39,808 |
$39,584 |
$39,767 |
0.6% |
0.1% |
|
Hyundai-Kia |
$25,401 |
$25,421 |
$25,296 |
-0.1% |
0.4% |
|
Nissan North America (Nissan, INFINITI) |
$29,956 |
$29,958 |
$29,500 |
0.0% |
1.5% |
|
Subaru |
$29,500 |
$29,835 |
$28,032 |
-1.1% |
5.2% |
|
Toyota Motor Company (Lexus, Toyota) |
$32,777 |
$32,678 |
$32,124 |
0.3% |
2.0% |
|
Volkswagen Group (Audi, Volkswagen, Porsche) |
$43,605 |
$46,192 |
$41,844 |
-5.6% |
4.2% |
|
Industry |
$36,590 |
$36,765 |
$35,597 |
-0.5% |
2.8% |
|
*Kelley Blue Book average transaction prices do not include applied consumer incentives |
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Gaining most year-over-year, Ford Motor Company's average prices were up more than 5 percent, with both Ford and Lincoln up by 5 percent. Ford's strength was led by the refreshed Edge and its new ST trim, which helped pull the model's average up 5 percent. The F-Series also saw prices rise as the Super Duty trucks capture a larger share of sales. At Lincoln, the Nautilus rose 8 percent above the MKX it replaced, and the Navigator is still posting solid transaction prices, up 4 percent year-over year.
General Motors was flat year-over-year, with only the GMC brand posting an increase. GMC climbed 2 percent largely on the redesigned Sierra pickup, which was up 6 percent. However, Buick fell 3 percent, as the Enclave was down 4 percent now in the second year of its generation, and the Envision dropped by 5 percent.
|
Segment |
February 2019 Transaction |
January Transaction |
February |
Percent |
Percent |
|
Compact Car |
$20,421 |
$20,462 |
$20,329 |
-0.2% |
0.5% |
|
Compact SUV/Crossover |
$29,259 |
$29,096 |
$28,480 |
0.6% |
2.7% |
|
Electric Vehicle |
$60,459 |
$60,443 |
$58,458 |
0.0% |
3.4% |
|
Entry-level Luxury Car |
$42,598 |
$42,535 |
$41,524 |
0.1% |
2.6% |
|
Full-size Car |
$35,205 |
$35,224 |
$34,512 |
-0.1% |
2.0% |
|
Full-size Pickup Truck |
$49,958 |
$49,984 |
$46,930 |
-0.1% |
6.5% |
|
Full-size SUV/Crossover |
$62,961 |
$63,500 |
$62,143 |
-0.8% |
1.3% |
|
High Performance Car |
$108,236 |
$121,513 |
$99,539 |
-10.9% |
8.7% |
|
High-end Luxury Car |
$98,502 |
$98,280 |
$98,677 |
0.2% |
-0.2% |
|
Hybrid/Alternative Energy Car |
$27,093 |
$27,254 |
$27,248 |
-0.6% |
-0.6% |
|
Luxury Car |
$58,740 |
$58,960 |
$58,758 |
-0.4% |
0.0% |
|
Luxury Compact SUV/Crossover |
$44,942 |
$45,109 |
$44,662 |
-0.4% |
0.6% |
|
Luxury Full-size SUV/Crossover |
$88,433 |
$88,033 |
$87,382 |
0.5% |
1.2% |
|
Luxury Mid-size SUV/Crossover |
$58,469 |
$58,531 |
$56,831 |
-0.1% |
2.9% |
|
Mid-size Car |
$25,944 |
$25,919 |
$25,836 |
0.1% |
0.4% |
|
Mid-size Pickup Truck |
$33,427 |
$33,623 |
$32,978 |
-0.6% |
1.4% |
|
Mid-size SUV/Crossover |
$38,670 |
$38,717 |
$38,418 |
-0.1% |
0.7% |
|
Minivan |
$35,635 |
$35,612 |
$33,965 |
0.1% |
4.9% |
|
Sports Car |
$35,344 |
$35,387 |
$34,862 |
-0.1% |
1.4% |
|
Subcompact Car |
$16,474 |
$16,322 |
$16,228 |
0.9% |
1.5% |
|
Subcompact SUV/Crossover |
$23,982 |
$23,824 |
$24,349 |
0.7% |
-1.5% |
|
Van |
$34,122 |
$34,017 |
$34,156 |
0.3% |
-0.1% |
|
Grand Total |
$36,590 |
$36,765 |
$35,597 |
-0.5% |
2.8% |
|
*Kelley Blue Book average transaction prices do not include applied consumer incentives |
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