During International Festivals and Event Association's 62nd Annual Convention, Expo & Retreat, Cherry Blossom Festival received 19 awards for the event's 2017 cycle. One of which was the bronze award for Best Merchandising Program in the world. Among these honors, the festival won third place for its merchandising program, surpassing the Kentucky Derby.

"We are glad that our products helped the Cherry Blossom Festival win this wonderful award," Lynn Lavery, Choice Premiums CEO, said. "With their strong vision and Choice Premium's great products, our collaboration created a standout merchandising program."
 
Such comprehensive branding is the cornerstone of Choice Premiums's business model. Lavery's 30 years of marketing experience provides valuable insight to further organizational goals. The promotional products are just one part of a larger, long-term strategy.

 "We offer guidance and resources for an inclusive process," Lavery said. "We want to help our clients grow and succeed, beyond one event or initiative. We want to make sure they are remembered."