SunTrust Expands Cash Back Rewards Program

Staff Report From Georgia CEO

Thursday, August 17th, 2017

SunTrust Banks, Inc. credit and debit card clients now have more ways to earn cash back on their purchases through SunTrust Deals.  SunTrust Deals is a personalized program that offers cash back on transactions that are made using a SunTrust debit or credit card with selected merchants. SunTrust Deals cash back is in addition to other rewards clients already earn with SunTrust credit or debit cards.  

"SunTrust Deals is another way we can help our clients build financial confidence by offering cash back on purchases they might already be contemplating," said  Ellen Koebler, head of Consumer Solutions for SunTrust Bank. "The program is already resonating with clients; on average, nearly 80 percent of those who visit SunTrust Deals activate a deal."

SunTrust partnered with Cardlytics to develop SunTrust Deals, which uses a client's purchase history to suggest cash back deals from merchants they shop with frequently – from retailers to restaurants and more. When clients go to online banking or the SunTrust mobile app, they simply activate the deals they want by choosing from the various offers available. Once they complete a transaction with the merchant using their SunTrust credit or debit card, the cash back reward will be automatically credited to the client's account.