Mattress Firm Selects Birch to Consolidate Communications

Staff Report From Metro Atlanta CEO, Staff Report From Middle Georgia CEO

Wednesday, October 21st, 2015

Birch Communications, Inc., a leading nationwide provider of communications, network and cloud services to small, mid-sized, enterprise and wholesale businesses, announced today an expansion of its strategic partnership with Mattress Firm to provide consolidated communications services.

Mattress Firm, the nation's leading mattress specialty retailer, operates over 2,300 company-owned and franchised locations. With a nationwide retail footprint, they identified the critical need to consolidate communications services with a single service provider, consolidating and migrating voice services to Birch.  In choosing a single service provider, Mattress Firm simplifies total-cost of ownership — administrative, maintenance and invoice processing — allowing the organization to redeploy assets to more mission-critical projects.

"Birch's ability to provide a wide variety of communications, network, cloud and IT services on a nationwide basis are a perfect solution for Mattress Firm," said Vincent Oddo, President and CEO at Birch. "Birch is uniquely positioned to respond to national, regional or local business customers who are experiencing rapid growth through acquisitions and need to scale quickly. In addition, as a leader in their industry, they deserve our award-winning customer service and service delivery. That is our commitment to Mattress Firm."  

"It is important to align ourselves with partners that understand retail and the ever-changing and growing needs of our business.  Birch has demonstrated the ability to meet the demands of our growth and has made it possible to consolidate our carrier footprint while providing superior products and services," said Keith Lutz, Vice President of Infrastructure at Mattress Firm.

"We provide customer solutions that are developed from a thorough understanding of their core business and goals. Working with Mattress Firm and Simplify, their trusted technology advisor and Birch partner, our goal was to provide solutions to support long-term growth while simultaneously addressing their immediate need for a single service provider for all retail locations," said Paul Masters, Vice President of Partner Sales & Solutions at Birch. "Mattress Firm's long-term market penetration and development strategy requires an enterprise-wide approach to help fuel expansion, boost productivity and increase profitability." 

"Consolidating your communications services is a strategic business decision," added Masters. "For large multi-location organizations such as Mattress Firm, it truly pays to consolidate services with a national service provider like Birch who can provide a complete array of solutions from traditional services to more advanced cloud-based services in a hybrid manner that best meets that individual customer's needs."