Authority Brands Acquires America's Swimming Pool Company

Staff Report From Middle Georgia CEO

Tuesday, October 23rd, 2018

Authority Brands, LLC announced the purchase of America’s Swimming Pool Company. Terms of the transaction were not disclosed. The acquisition represents the first brand addition since Authority Brands was acquired by funds advised by Apax Partners in September 2018.

Founded in 2002, ASP is the nation’s largest swimming pool service franchise with over 100 franchise owners operating in more than 350 cities across 21 states. The company provides a number of services to swimming pool owners including pool maintenance, cleaning, inspections, repairs and renovations.

Authority Brands is a leading home services franchising platform and the parent company to The Cleaning Authority (“TCA”) and Homewatch CareGivers (“HWCG”). TCA franchisees provide residential cleaning services to more than 100,000 recurring customers, while HWCG franchisees deliver at-home services including elderly, disabled and after-surgery care, as well as help for those living with dementia. 

“Being able to partner with an organization like Authority Brands is a perfect fit for our company, our brand, and most importantly our franchise owners. The outlook for the service sector is very strong, and companies who can align their values and visions will do very well together. Authority Brands brings a wealth of knowledge and industry experience to our company, which will help us continue our growth and long-term objectives”, said Stewart Vernon, Founder and CEO of ASP.

“The addition of ASP furthers the goal of Authority Brands to become the premier franchisor of home services by providing unparalleled opportunities for business owners, and delivering first class services to consumers,” said Rob Weddle, CEO of Authority Brands.

“Apax’s strategy is to help Authority Brands accelerate growth both organically and through acquisition” said Ashish Karandikar, Partner at Apax Partners. “Together, we have identified ASP as a compelling brand that has a natural home in the Authority Brands network. We are delighted to support Authority Brands with this acquisition and welcome the ASP team.”

Authority Brands supports individual franchisee growth by providing strong marketing, technology and operational support. With the addition of ASP, Authority Brands now has more than 550 franchise locations in the United States, Canada and Latin America.